HCV-MP brand promise “Dare to Cure C” is about challenging the Virus. It describes the will to live, the strength to combat and the efforts to cure.
Brand Pillars are summarized into our three key attributes: Ambitious, Responsive and Engaging.
Brand philosophy is that being engaged in a magnificent competition it brings all that is best, but there is one thing that must be achieved; it must be won or it will bring all the worse.
In promoting HCV-MP brand, we ensure all aspects of communications, facilities and environment, employees, products and services are consistent with the brand, and patients and partners can feel the essence of the brand in all interactions with it.